Healthcare and Life Science Case Studies

Our recent work illustrates our mission to help people Thrive at Work.

We deliver better experiences in life sciences.

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Sales Rep Coaching

Help me coach my sales reps more effectively and efficiently
Top Benefits
  • Operational efficiency
  • Increase employee satisfaction
  • Eliminate low-value work
iPad and iPhone App for 3,000 Employees
  • User experience analysis of existing coaching process to find opportunities for improvement
  • Conduct Agile sprints to quickly create to apps that deliver more valuable coaching experiences between sales reps and managers
Thrive at Work
  • Manual coaching data that once took hours to assemble prior to each coaching session is now available instantaneously
  • Apps for both coaches and sales reps ensure all parties have a shared understanding of their performance and career growth plan
  • Graph visualization of previously text-only data makes it easy for coaches to identify performance trends over time
  • Evaluation criteria embedded in the apps creates more consistent ratings between coaches

Sales Force Vision of the Future

Help me understand how to better design our sales force’s set of mobile tools
Top Benefits
  • Improvements to the sales rep experience
  • Improvements to the coaching experience
App Ecosystem (Phone and iPad) Experience Research and Design for 3,000 Employees
  • Conducted extensive ride-alongs and end-user interviews to understand the painful, pressing problems facing the sales force
  • Created multiple user-tested prototypes to validate proposed solutions
  • Hosted multiple workshops to prioritize and refine solutions
Thrive at Work
  • Facilitated new levels of collaboration between different stakeholder groups
  • Helped communicate a clear vision of the future to executive leadership

Improving Engagement with HCPs

Help me design new programs that improve outcomes with HCPs who treat diabetes
Top Benefits
  • Improvements to the sales rep experience
  • Improvements to the healthcare provider experience
Hypothesis-Driven Experience Research and Design for Healthcare Providers Who Treat Diabetes
  • Conducted extensive ride-alongs and end-user interviews to understand the painful, pressing problems facing the treatment of diabetes
  • Created multiple hypotheses to better engage HCPs in the treatment journey
  • Presented and prioritized hypotheses with stakeholders for potential use in future initiatives
Thrive at Work
  • Facilitated new levels of collaboration between different stakeholder groups
  • Helped communicate a clear vision of the future to executive leadership

Omni-Channel Disease State Awareness for Sales Reps

Help me enrich my next interaction with my health care provider (HCP)
Top Benefits
  • Improve health care provider experience
  • Improve field sales rep experience
Strategic Customer Experience Research and Design for Sales Rep Reps and HCPs 
  • Create a unified, integrated experience for sales reps and HCPs to create and provide value insights to the reps to enrich the next interaction with the HCP 
Thrive at Work
  • Provided valuable insights to sales rep regarding their HCP
  • Enriched the next interaction with the HCP

Patient & Nurse Advocates Care Management

Help me better manage care plans for asthma patients
Top Benefits
  • Improve patient and nurse advocate experience
  • Reduce paper and data entry errors
iPhone Experience Design for Asthma Patients and Nurse Advocates Across the United States
  • Create a simplified customer experience for users to easily enroll and capture symptom data (baseline and daily)
  • Integrate/sync with EHRs and proprietary back-end systems to share data
  • Enable device integration with asthmatic inhaler
Thrive at Work
  • Eliminated complex web based enrollment
  • Reduced the paper-based information exchange between patient and HCP

Critical Staff Information Portal

Help me find and contact a physician or staff member in my organization quickly in an emergency
Top Benefits
  • Operational efficiencies
  • Simplify user interface
Mobile Directory for Hospital System of 650 Physicians and 1,800 Employees
  • App experience design with an emphasis on speed of search for emergencies
  • Mobile web development resulting in a product consistent with hospital system brand
Thrive at Work
  • Effortless access to otherwise difficult to locate information
  • Reduction in time to contact

Subscribers Locate In-Network Medical Providers

Help me find a medical provider near me in my network
Top Benefits
  • Access to critical information
  • Visibility for providers
Experience Design and Development for Group of Health Insurance Companies Serving More Than 106 Million People
  • App experience design, prioritizing filtering by specialty, name, clinic, group, type, language, and whether or not a practice is accepting new patients
  • Integrate with Google maps to provide directions and address book to save preferred providers and easily share with others via text or email
Thrive at Work
  • Subscribers gain access to information to find in-network (and as a result often more affordable) providers for medical care, keeping insurance costs lower
  • Medical providers gain visibility through search results