Improving Engagement with HCPs

Hypothesis-Driven Experience Research and Design for Healthcare Providers Who Treat Diabetes

Key Stats

Hours saved across sales organization yearly
1.3 million
Size of sales force in the United States
Taps needed to reach desired information
Up to 30

How Lextech Helped

Conducted extensive ride-alongs and end-user interviews to understand the painful, pressing problems facing the treatment of diabetes

Created multiple hypotheses to better engage HCPs in the treatment journey

Presented and prioritized hypotheses with stakeholders for potential use in future initiatives


Thrive at Work

Facilitated new levels of collaboration between different stakeholder groups
Helped communicate a clear vision of the future to executive leadership

We are innovative thinkers who care about our clients as long-term partners.

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