You can’t inspect what you expect
Goals are set and communicated, but there’s no clear way to see how the field is tracking by region, team, or rep. When the CEO asks how the quarter is going, the real answer is a best guess.
Pharma sales
More time with providers
Less administrative load
Nursing
Less time with charts
More time with patients
IT
More tickets resolved
Increased first-fix rate
Life Sciences & Healthcare
Your commercial team needs to perform. That’s hard when turnover keeps resetting accounts, results are hard to predict, admin work crowds out selling, AI spend isn’t lifting productivity, providers have changed how they engage, or key workflows don’t fit the CRM.
How We Improve Commercial Performance
25+ years of enterprise delivery
Click a person
We solve commercial team performance challenges by finding the friction between your people and tools, then quickly building the capabilities that help your team sell more effectively, get more from existing investments, and achieve more predictable revenue.
Why aren’t your investments showing up in field results?
Does this sound like you? You’ve hired experienced reps, invested in new brands and systems, and set clear goals. Results still aren’t predictable, and the usual fixes keep landing back on the field.
Investments aren’t paying off in the field
Acquisitions, new therapies, CRM, AI licenses. The spend keeps growing, but every change costs the field productivity, and returns come in smaller than planned.
Every miss becomes a training problem
When numbers fall short, it rolls downhill to sales as an accountability issue. Training budgets grow, the same complaints come back every quarter, and the root cause is never addressed.
Good reps leave when the chaos isn’t worth it
Experienced reps join, then find themselves juggling too many products, shifting territories, and plans that keep resetting. They decide to leave and their account relationships leave with them.
Your CRM isn’t the problem. What it doesn’t cover is.
Systems like Veeva and Salesforce Life Sciences Cloud cover a lot of what your field team needs, but the work that drives the most value often falls outside them or isn’t available when, where, and how reps need it. More configuration or custom development can stretch the CRM further, but you still end up training people to fit the system.
Lextech works the other way. We talk with your reps and managers to find what’s falling through the gaps, then build focused capabilities, often AI-driven, that wrap around how they work, alongside the CRM you already have.
The Lextech Game Plan
Our solution for knowing what to solve first and how to move fast.
You bring the result your team is struggling to hit, and together we:
- 1
Talk directly with your reps and managers
Perform human-led research and ride-alongs so the people doing the work can show us exactly where execution gets stuck.
- 2
Find the friction that’s getting in their way
Identify every workaround, missing piece of context, and tasks the current systems don’t support.
- 3
Prioritize by impact and ease
Decide what to fix first based on what will move the result and how quickly it can be done.
New capabilities. Better performance. Every 90 days.
Once the Game Plan is set, we move quickly. In focused 90-day sprints, we build and deploy capabilities that improve field performance, learn from real-world use, and prioritize what comes next.
- 4
Go after quick wins
Choose the simplest practical way to provide the capability, using your existing data plus AI skills and automations where they help.
- 5
Improve with field feedback
Collect what reps and managers tell us and keep refining what they use.
- 6
Measure business impact
Report on the result the work was meant to move, and expand what proves valuable.
Common capabilities, tuned to your organization.
The first improvement depends on the problem and the systems already in place. These are examples of what Lextech can help a commercial team do better.
Work from a shared account strategy
Make priorities, context, and next steps visible to the people serving the account.
Bring data together where it is needed
Reduce the effort of moving between systems and reconciling information.
Turn data into useful direction
Surface insights that help reps and managers decide what to do next.
See performance against plan
Give leaders and teams a clearer view of progress and where to respond.
Decide what lasts after you see what works.
A focused solution helps the team now. Its use also shows which needs belong in your CRM, which deserve a dedicated solution, and which workarounds can go away. Starting small means field needs get addressed faster, and anything that doesn’t work gets found out quickly and cheaply.
Make the long-term decision with evidence from the field, rather than a large specification written before anyone has used the solution.
Keep
Continue using a tool or focused solution that supports the work well.
Build and own
Make a lasting investment where the organization’s needs warrant it.
Lease
Use market software for a capability it already provides effectively.
Retire
Remove workarounds or redundant tools that are no longer needed.
Built around real life sciences work.
1.3M
hours returned annually
“We have a motivated, top tier sales team. Complex tools and workflows made it difficult for them to make the impact we knew they were capable of.”
Featured Pharma Field Case · AstraZeneca
The Field Challenge
AstraZeneca’s 3,300-person US field sales force was working in complex, outdated tools that could take up to 30 taps to reach the information they needed. Managers and reps lost time to disjointed workflows and manual data work.
What Lextech Delivered
Lextech worked with AZ leadership and field teams to find the workflow friction, then built a simplified experience that brought data from multiple backend systems together for coaching, territory and district management, and call planning.
The Verified Result
1.3 million hours returned annually. Managers and reps saved about a day per week, and one review meeting went from 3 hours to 20 minutes.
Proven in the field. Built to work across life sciences.
Our strongest proof is in field sales. The same approach applies wherever people are working around systems that don’t fit the work.
Where We’ve Delivered
Where the Approach Applies
What result is your field team expected to deliver?
A field team of 100 reps is a $15M+ investment every year, before onboarding, training, and tools. Anything getting in the way of that investment is worth fixing.
Tell us the goals your team is accountable for and where current systems make them harder to reach. We’ll discuss what could improve quickly and whether a Field Performance Game Plan is the right first step.
“This initiative [with Lextech] is the single most important thing we will do to reach our sales goals in the next 3 years.”
Mike Hartman, Executive Business Director, AstraZeneca