Launching
“A launch is coming and the field has to be ready on day one. I’m not sure we can close the gaps in time.”
Free live webinarOn-demand recording · For life sciences commercial leaders
LEAP for Commercial Teams: Find the friction holding your field team back. Fix it in weeks, not quarters.
Your team still has a number to hit while launches, new hires, and platform changes pile up around them. In 45 minutes, we’ll share what we’re learning as we help commercial teams find what’s killing field team performance, and use existing and new capabilities to put fixes in their hands within weeks.
Who should attend: Senior leaders from Sales, Commercial Operations, commercial excellence, and the digital partners who support them.
Your hosts
Gary HeusnerPresident, Lextech
Kenton BohnPrincipal Consultant, Lextech
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Does this sound familiar?
Your people are working hard. Their tools haven’t kept up.
We hear some version of this from commercial leaders all the time. The reps are good and the effort is there, but too much of the work falls between the people and the systems they’ve been given. Every change in the business makes those gaps a little wider.
Expanding the team
“We’re hiring reps faster than we ever have, and it’s showing us every place our tools fall short.”
Changing platforms
“We’re moving to a new CRM, and the field still has to hit its number while that happens.”
New in the role
“I’m 90 days in. People want to see results, not another roadmap.”
IC plans that don’t match what reps are asked to sell
Eight taps to find one answer in front of a provider
Spreadsheets holding the process together
Admin work crowding out selling
The same field complaints every quarter
Plans that reset with every launch
Data in five places, decisions in none
<33%
of a rep’s time is spent with providers
~70%
say post-meeting admin adds little or no value
1.3M
hours a year returned to AstraZeneca’s field team with Lextech
First two figures: Deloitte survey of life sciences commercial teams, May 2026.
Why now
AI is changing the math. Your timeline can change too.
Getting a new capability to the field used to take a big budget, a long requirements process, and most of a year. That’s no longer true. We can now build something, test it with a few reps, and have it working in the field in a matter of weeks, so the things your team needs don’t have to wait behind roadmaps and backlogs.
A large enterprise project
Reaches the fieldLEAP
In reps’ handsWhat you’ll learn
Locate. Evaluate. Act. Perform.
This is how we get from “the field keeps telling us this is broken” to something that works, without a twelve-month program.
- 01
Why the timeline changed
What AI makes possible for commercial teams now, and how to avoid the pitfalls.
- 02
How to find the friction
Where reps get stuck, and which gaps cost you the most.
- 03
What a fix looks like
New capabilities, built around the CRM you already have.
Your CRM stays the star. LEAP works alongside it and addresses the work it was never meant to do for your team.