iRa Pro

How to turn the price of your product into a viral marketing campaign — with Alex Bratton
Lextech's CEO Alex Bratton was interviewed by Rob Woodbridge of Untether.tv about his pricing strategy for iRa Pro and outlook on mobile app business models.

iRa Pro: #1 grossing app in Canada, #2 grossing business app in US
iRa Pro: #1 grossing app in Canada, #2 grossing business app in US
The Vision
iRa Pro is the first of three video surveillance iPhone apps we developed for our sister company, Lextech Labs. Since the first version was released in the App Store, Lextech Labs’ hope for the product was that it would be used to help save lives, increase public safety, and generate a little revenue a long the way.

iRa Pro to be Highlighted on CNBC's Planet of the Apps Tonight
iRa Pro, a video surveillance app developed by Lextech engineers, will be highlighted on CNBC's Planet of the Apps: A Handheld Revolution tonight at 10 PM Pacific time, 1 AM Eastern.

Note the iRa Pro eyeball icon in the top right portion of the globe.


