Lextech: Keeping Overzealous Entrepreneurs Honest Since 2001
by: Adrienne
Friday, May 23rd, 2008It would come as no surprise to me if entrepreneurs collectively named confidence as both their most dangerous and valuable personality trait. This trait can provide the drive necessary to achieve unimaginable goals, but it can also cause the bearer to promise results they aren’t 100% sure they can deliver.
Marc Schreiber (owner of DIVD Corporation and serial entrepreneur) often does just that. Is he setting himself up for failure? Nope. Why not you ask? He has a secret weapon that helps him remain calm in moments that would probably cause others to panic. His weapon is Lextech.
Recently, Marc’s company DIVD Corporation struck up a deal with AT&T to create and deliver 500 interactive kiosks (aka emerging media stations or EMS) according to a very aggressive timeline. The deadline was unrealistic, but he signed on the dotted line anyway because he had faith Lextech would help him keep his word.
What did Lextech do?
Lextech engineers worked around the clock to complete the EMS architecture and clone 500 kiosks to be distributed to AT&T stores nationwide. Lextech provided DIVD with a dependable system before they reached their AT&T deadline. The system not only met their immediate needs, it also has the capability to grow and change along with their future marketing goals. Our systems support team is now responsible for ongoing Tier 1 and Tier 2 support, as well as content updates and testing.
What is the big deal?
For AT&T this translates into faster kiosk updates and seamless transitions between content pushes. For DIVD, this means focusing on the core business while Lextech sweats the technological details.
For Marc, this means he can dream big and know that Lextech has his back.












