A recent Lextech project for LoadOut Technologies was featured on WLFI of Camden, Indiana yesterday. The company's founder, Neil Mylet, appears in an article and video interview.

Read an excerpt from the article below or watch video of the coverage.

Check Automation Generates New Revenue

The Vision
Our client has a system that delivers check and payment data to their customers, primarily retailers. To make their system even more useful, they asked us to integrate new types of scanners.

The Vision
A healthcare organization contacted Lextech to create a web application to use as a sales tool for their enterprise-focused healthcare services.

Are you struggling to find ways to be innovative in this market?

Join our CEO Alex Bratton on October 6th at the 2009 Business Innovation Conference for his keynote presentation on Opportunistic Innovation. He will share practical approaches and processes for intentional innovation, including:

1) How to recognize (and capitalize on) technology trends in a fast changing market,

2) Why you should invest heavily in R&D, especially in tough economic times, and

The Vision
United Marketing Group (UMG) is a direct marketer of affinity merchandise and membership-based services. They needed to revamp their old website to achieve 2 goals:

1) Make it easier for site visitors to find information and sign up for services, and
2) Simplify the updating process so a non-technical user could quickly implement changes.

The Product

paidContent.org has a good overview of ESPN's current iPhone offerings and strategy around using free apps to drive paid adopters.

Key take-aways:

The Vision
At Lextech, we wanted an iPhone app prototyping tool to:
1) Make it easy to think through design/usability concepts before we started coding,
2) Give to our future and existing customers to use when brainstorming, and
3) Be of service to the app development community.

The Product

Alex Bratton was invited to present for the launch of a new business networking event at the Apple Store Woodfield in Schaumburg, IL. He will talk about some of the amazing things we've done with the iPhone and how Lextech uses Apple technology to create custom web apps, iPhone apps, and manage daily business operations.

How can you make money with an iPhone app?

After attending a breakout session at iPhoneDevCamp 3 titled, “Monetize Your iPhone App” and reading the descriptions for several similar lectures offered at the event, I’m convinced there’s more to the story than what’s being presented here.

All of the sessions that focus on making money with iPhone apps focus on in-app advertisements. While this approach may be appropriate for free games, ads are a nuisance in a business or productivity application.