It is all too common for modern couples to have a hard time making time for each other and their relationships, so Paul and Debbie Lamb are using technology to provide a new way to help couples reconnect. They founded Lambs on Love, Inc., the company that launched Be A Better Partner online. The program includes activities to help couples re-ignite their fire in a “fun, interactive and thoroughly modern way.” In other words, the Lambs use technology to create solutions for personal challenges that traditionally called for a face-to-face with a counselor or therapist.

Working from an internet base, the couple have devised a plan to bring more fun and closeness to other couples. It’s not just a matter of logging onto the website to complete exercises; the Lambs encourage their clients to use other technologies, including cell phones, PDAs and email, to bring the fun back to their relationships.

The Be A Better Partner website offers the plan workbook for sale, as well as other merchandise, through an online store. The Lambs also utilize a blog that not only offers practical solutions and light-hearted information for couples, but also serves to drive traffic to their website. And it’s a very functional website.

And here’s the amazing thing: according to Paul Lamb, the couple put their website together using free tools they found on the internet. It took them a bit of time, but the end result is great. And it’s just one more example of how good technology begets even more good technology to solve problems and meet needs in entirely new ways.