The business of insurance has a long history – for many years, businesses have paid a premium to ensure they won’t be wiped out in the event of a property loss. Naturally, the party providing insurance does not want to pay out more than they must, so they avoid unnecessarily risky propositions and we tend to think of the industry as being pretty conservative. Today, one successful insurance man has embraced technology to reach out to other entrepreneurs who make their livelihood with technology and help them meet their insurance needs.

Fred Gaston’s family have been in the insurance business since the 19th century; today, they operate a successful agency in New York, Gaston & Associates. Like his father and grandfather before him, Fred Gaston sells insurance. In a departure from the firm’s traditional business, however, Fred saw an opportunity and seized it. In 1999, he embarked on a venture to provide specialized, niche insurance coverage for businesses that work in technology sectors.

Technology opened a new avenue of business for Gaston & Associates, but rather than starting from scratch, Fred launched his new enterprise, InsureNewMedia.com, as a part of the family’s established, traditional insurance firm. It is not surprising, though, that he pursues his clients in a new, high-tech way: he finds new clients over the internet and they apply for coverage the same way.

The company’s website claims nearly 4,000 clients, all doing business in the computer and data technology industries, as well as online publishing and media. InsureNewMedia.com will let you know if you are eligible for the company’s products. The site is all business, right down to the gray pinstripe motif. And the technology firm’s mission statement is Gaston & Associates’ mission statement, keeping traditional values alive while recognizing the needs of a new technology-oriented sector.

Fred has actually created four separate brands in response to the need he perceived among niche groups. Through his startup initiative InsureNewMedia.com and its offshoots, Gaston has employed the power of technology to provide liability and loss protection to entrepreneurs in IT and software development, as well as other internet enterprise.