October, 2008
High Tech Cheescake?
by Alex
October 29, 2008
Junior’s, the World’s Most Fabulous Cheesecake, is a New York City landmark; since 1950, the Rosen family has been making delicious confections for locals. The global marketplace challenged them to develop a system that would let them satisfy the cravings of Fabulous Cheesecake fans near and far. The family-owned business met the challenge with an online store. Now, you can sit down in one of Junior’s restaurants in NYC to enjoy a cheesecake and coffee, or you can sit on your porch in Ohio and enjoy the same treat, thanks to new technology.
Bigelow Apothecaries: Paper or Electronic?
by Alex
October 17, 2008
Say you own a small, family pharmacy, and you carry your own line of cosmetics. Suppose your cosmetics lines are very popular in your local market and you think there is potential to go bigger – much bigger. How are you going to do it? One ready answer is catalog sales, but that means you must print and mail thousands of catalogs, at a pretty hefty price tag. On the other hand, says Ian Ginsberg, owner of Bigelow Chemists, think about all the people you know who read their email every single day.
Growing Automotive Components Business with Technology
by Alex
October 15, 2008
Phillip Choi, the moving force behind the success of Silla Cooling, decided not so long ago that he wanted to add something new and innovative to his operation. Over the course of two decades, Silla opened facilities in 20 locations across the country to provide radiators and condensers to people in the automobile industry. Mr. Choi was determined to add a new profit center to the business. His solution: direct online sales.
Hughes Enterprises Combines Technology With the Human Touch
by Alex
October 2, 2008
How does a family company that started in 1950 keep pace with changes in its industry and adapt the way it does business to serve a nationwide market? Ask Neal Magaziner and Stephen Polin, who today run Hughes Enterprises, the company their uncle and founder Max Polin started more than five decades ago. Hughes Enterprises is a wholesale supplier of packaging materials, equipment and systems to businesses across the country. That wasn’t always the case, though. Before the firm adopted new technologies, they were more limited in their ability to reach distant clients.
